Average Percentage (and 95% CI) of Users Per Month
| Study Group | Baseline | Intervention Period | Control-Crossover Period |
| Full-Serve (n = 98) | 43.7 (16.4, 71.0) | 50.3 (47.4, 53.3) | 44.9 (39.4, 50.3) |
| Self-Serve (n = 105) | 40.8 (10.5, 71.1) | 32.0 (27.5, 36.5) | 43.0 (34.3, 51.8) |
| Absolute difference | 2.9 (−31.0, 36.8) | 18.3 (13.2, 23.4) | 1.9 (−6.7, 10.4) |
| Relative difference | 7.1 (−22.5, 48.4) | 57.2 (12.0, 123.5) | 4.4 (−23.7, 43.0) |









